Simplicity Over Complexity

It is no secret that companies and organisations are starting to go for simplicity when they market their brand. We have changing logos, new campaigns and basic websites.

I love simplicity. It is at the centre of everything I do and everything I produce. Why over complicate things? All it does is confuse the message you are trying to send and makes things messy. Small fonts are in, large bulky logos are out. Nice natural colours like blues and greens are in, ugly overcompensating colours are out.

Don’t just take my word for it though. Just have a look at these rebrandings.

Company RebrandingIt is important and interesting to note that all these (yes, large) companies kept something from one logo to the next. Colours, fonts, shapes, but changed it enough to look new and fresh. That factor is all about your customer loyalty and brand recognition. You want to get the fresh, revitalised feeling to draw in new customers, but you don’t want to alienate your loyal ones either.

It is easy to see the simplicity in all these designs. Few colours, basic fonts, something that can be used anywhere and instantly recognised.

Talk to me about your next rebrand or your new passion so we can get started.